Lecture series "From the idea to the start-up" 

23 September 2024

Do you have a start-up idea or are you simply interested in the topic of start-ups? Then attend the lecture series "Practical start-up theory - from the idea to the start-up" in the winter semester 2024/25. Participants from all degree programmes are welcome.

The online lecture series "Practical start-up theory - from the idea to the start-up" will once again take place from 16 October. This year's focus is on entrepreneurial skills and innovation. Students and staff from the three universities of Greifswald, Stralsund and Neubrandenburg will be taught practical knowledge about starting a business in nine events and benefit from the expertise of experienced experts from the start-up scene. The spectrum of topics ranges from goal-setting methods and the development of business models to the preparation of business plans and the presentation of financing options in the start-up process. The lecture focuses on practical start-up knowledge that should lead to the success of a knowledge-based start-up.

The lecture series takes place online from 16 October to 11 December 2024 (nine events) weekly on Wednesdays take place. The events always begin at 18:00The one-hour presentation will be followed by a 30-minute discussion and Q&A session.

Lecture series programme:

16 Oct 2024, Wednesday (digital): Start-up mindset - From university to your own start-up. How does it work and what do I need?

Speaker: Raijana Schiemann, ENTAVA GmbH

23 Oct 2024, Wednesday (digital): Visions and missions - How do I develop a company vision as a prospective founder?

Speaker: Anke Magdeburg, denkräume.de

30 Oct 2024, Wednesday (digital): "Idea generation" - How can I develop (my) business idea from my own potential?
Speaker: Hannah Nöhtig, BäBääm Business Academy

6 Nov 2024, Wednesday (digital): Digital transformation - of current challenges and possible symbioses between start-ups and technologies as interesting Solutions.
Speaker: Sebastian Pioch, Fresenius University of Applied Sciences in Hamburg

13 Nov 2024, Wednesday (digital): Trends, markets and target groups - How do I create a good market analysis for my business idea?
Speaker: Hannes Trettin, Founder & CEO Project Bay GmbH

20 Nov 2024, Wednesday (digital): What is needed on the way to a well-functioning business model?
Speaker: Marco Habschick, Managing Director BusinessPilot GmbH

27 Nov 2024, Wednesday (digital): Radical Brand Story - How does successful brand communication work in the age of distraction?
Speaker: Philipp Andriopoulos

4 Dec 2024, Wednesday (digital): The basis for setting up a business - how do I draw up a business plan?
Speaker: Prof Dr Clemens Fuchs, Neubrandenburg University of Applied Sciences

11 Dec. 2024, Wednesday (digital): Financing - Without money, an idea is just an idea
Speaker: Prof Dr Oliver A. Lüth, Stralsund University of Applied Sciences

Please inform yourself here in detail about the individual topics and speakers.

This is the link to the zoom room:

https://uni-greifswald-de.zoom.us/j/84338233343

Prior registration is not required.


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