Design Thinking - creativity training for doctoral students and postdocs

Design Thinking
Design Thinking - creativity training for doctoral students and postdocs
Datum & Uhrzeit
27 Feb 2023
9:00 - 17:00
Location
Greifswald
Greifswald
Mecklenburg Western Pomerania
17489
Kategorien
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Have you been working on your research topic for a while, but don't know how to turn it into a business idea? Or do you have lots of ideas and can't decide which one to pursue? Then we will show you a method for thinking in new ways - we will introduce you to the Design Thinking method.

Have you been working on your research topic for a while, but don't know how to turn it into a business idea? Or do you have lots of ideas and can't decide which one to pursue? Then we will show you a method for thinking in new ways - we will introduce you to the Design Thinking method.

Design thinking is a creative process for developing innovative ideas and business models. It focuses on people's needs, questions familiar approaches and looks for new ways to solve current challenges. In the workshop, you will learn a systematic approach to complex problems and go through the entire design thinking process. In the workshop, you will try out various methods and idea generation techniques, learn what makes a good idea and how to prepare it for testing.

 

ModerationSteve Wendland
Date: 27 February 2023
Time of day: 09:00 - 17:00
FormatPresence workshop
Location: Seminar room 3.07, Domstraße 9 A

Participants: max. 20
Course language: German

 

How much creativity do you have? Try it out and develop creative solutions for a current challenge together.

 

Contents:

Design Thinking Process I:

  • Teamwork: design thinking challenge
  • Understanding and observing: Empathy and user research

Design Thinking Process II:

  • Understanding a problem as the basis for finding innovative ideas
  • Get to know and try out different brainstorming methods
  • Generate, evaluate and select ideas

Design Thinking Process III:

  • Introduction to rapid prototyping
  • Defining the critical function of an idea
  • Construction of a prototype and its presentation
  • Introduction to testing and iteration

Methods:
Theory (input), group work, presentation, self-reflection, exchange of experiences, discussion

The trainer:
Steve Wendland works as a transfer consultant at the University of Greifswald. He is a certified YES trainer. YES - Young Entrepreneurs in Science is a workshop programme of the Falling Walls Foundation gGmbH for graduates, doctoral candidates, postdocs and academics that helps them to impart entrepreneurial skills and develop the entrepreneurial spirit among young scientists as early as possible. In the interactive workshops, participants learn more about themselves and the opportunities to turn their strengths and creativity into concrete ideas with the help of practice-orientated methods and tools such as design thinking and business model canvas. Before joining the University of Greifswald, Mr Wendland worked for many years as a consultant in various companies.

 

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